Weathering with you will not have been as successful as Your namebut it remains a great movie and a huge commercial hit. A year and a half after it was first shown in Japanese cinemas, the work is finally being broadcast on Asahi TV, and a collaboration with the Umbrella Sharing service i-Kasa was announced on the occasion.
Umbrellas are now available in several Japanese cities, although most of the advertising has focused in Tokyo, where they are present. 14 dedicated rooms near subway stations, restaurants, cinemas and so on. Passers-by can rent a bespoke umbrella for just 70 yen (€ 0.50), use it for 24 hours, and then bring it back to one of the special locations.
Umbrella Sharing’s service has failed in several western and eastern countries. In China, for example, the experiment has lasted a few weeks since then Over 300,000 corporate-provided umbrellas were stolen from not very honest passers-by. In Japan the service seems to be working incredibly and i-Kasa has already claimed to have had excellent results from December 31st to date. The service will be suspended immediately after the film airs on Asahi TV, but is likely to resume in the rainy season.
What do you think about it? You like them? Let us know with a comment! In the meantime, we’ll leave you with our rating of Weathering With You.
Tenki no Ko / Weathering With You transparent rental umbrella to celebrate the first TV show. pic.twitter.com/wHhJVWvIcK
– KiraG (@KiraSSG) December 31, 2020
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