Manga magazines have been in a crisis for several years. With digitization, magazines are increasingly in a crisis and are experiencing a decline in sales. They are therefore forced to develop new transmission channels for their products and to face the growing lack of interest in manga among young people. The weekly Shonen jump is the focus of change.
Weekly Shonen Jump is facing a difficult year in 2020. The magazine has lost three hits within a few months and now has to renew itself in the hope that it will also be able to find some works that can replace the ONE PIECE of records if it will be in a few years ends. And the choice does not seem to be in the least among the young, but among the older readers.
Shueisha published the Media Guide 2020 a few weeks ago This allows us to take a look at the status of Weekly Shonen Jump. The magazine currently sells 1,640 million copies a week, a pale spectrum of the 5 million sold in the 1990s, and is steadily declining. However, the most interesting data comes from the age groups of readers who follow Jump:
- Under nine years: 3.2%;
- 10-12 years: 9.6%;
- 13-15 years: 16.4%;
- 16-18 years: 17.6%;
- 19-24 years: 25.8%;
- over 25 years: 27.4%.
Remember this The shonen magazine is aimed at a male audience between 10 and 11 years and between 19 and 20 years. For this reason, it is surprising that people who read Weekly Shonen Jump have a very high average age, even the highest percentage is found in people over 25 years of age.
There is certainly a lot to thank A PIECE that has been serialized for 23 yearsIn general, however, the magazine may have to give up targeting the young audience. It is therefore likely that we will see more and more series for children aged 16 and over in the coming years.
