the Japanese portal honeychi published an article noting that the anime adaptation of the manga Ousama Ranking (Ranking of Kings) resonates well in China, especially among university students, which is evidently reflected in the protagonist's situation. To date, the series holds a score of 9.5 points and more than 270 million views bilibili, the main streaming platform in China.

«Did you know that the anime Ousama Ranking (Ranking of Kings) is a hit in China? Many Japanese cartoons have been successful in China in the past, but why is this series doing so? The broadcaster ENJOY JAPAN, which runs a marketing consultancy in China, commented. The story revolves around Bojji, the small and weak first prince of a nation founded by his giant father. Despite being the first prince, he is laughed at and underestimated for being deaf and dumb, but that doesn't stop him from dreaming of being the best king in the world in the future.».

«The reason for its popularity is not only because it helps adults heal wounds from the real world, but also because of its cultural origins in China. In Chinese culture, it is well known that university students have to study hard before and after entering school in order to earn money in the future. Sometimes it's their own goal, but more often it's "because their parents want them to." Because at a young age they received a considerable investment from their parents through "tuition" and "study". So it's natural for parents to have high expectations. We believe that many Chinese people will be drawn to the situation of the protagonist, who was promised from birth to be king and who tries despite everything».

«If we look back at the Chinese animation market in 2021, there have been many self-imposed restrictions in the entertainment and culture market at home and abroad. The economy of idol fans, which has been the engine of China's economy, has also been restricted. As a result, the distribution schedule on streaming sites was unstable, and the timing of the anime's distribution in October was not known until just before the premiere. For an animation market that has seen a lot of grim news, the rise of the Ousama Ranking is a ray of hope for the animation industry in the Chinese market.».

Ousama Ranking Summary

The people of the kingdom despise the young prince Bojji, who can neither hear nor speak. They call him "The Useless Prince" while poking fun at his alleged stupidity. Although Bojji may not be physically strong enough, he is not weak at heart. When a chance encounter with a shadowy creature should have traumatized him, she instead leads him to believe that he has found a friend among those who choose to look only to his flaws. He begins to hang out with Kage the Shadow on a regular basis, to the point that even the otherwise aggressive creature is beginning to warm to him. Kage and Bojji's unlikely friendship sets the stage for the prince's journey as he tries to overcome his fears and insecurities. Despite the constant teasing he faces, Bojji is determined to fulfill his desire to become the best king he can be.

Fountain: Otakomu

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One of the best parts of watching anime is how many times a show can surprise you. Sometimes for good, sometimes for bad. But if the Otaku know one thing, it's that anything is possible.

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