Last May, Studio Ghibli announced that a fundraising campaign would soon be launched to save the Ghibli Museum, which has been in distress for almost a year. The studio officially opened donations on July 15th and today, in less than 24 hours, the milestone of 10 million yen was exceeded by far.
"Due to the coronavirus pandemic, For over a year we have been working with the museum practically in red"reads the crowdfunding page,"We got help, but it wasn't enough. So far we have used funds that we thought we would make repairs and improvements, but at this point we must humbly ask for your support". Ghibli opened the fundraiser a few hours ago by asking fans to pay at least 5,000 yen (approx.
At the time of writing the article, the crowdfunding campaign exceeded 13 million yen (100,000 euros), by no means a small amount, which will certainly enable the company to bear the costs until the museum is fully reopened. Since the campaign runs until January 31, 2022, a further increase in donations is to be expected, so that no further risks are in sight.
Studio Ghibli suffered a severe blow in 2020 due to the coronavirus pandemic, with a suspension of work for Ghibli Park and many other unexpected closings. Fundraising is just a drop in the bucket considering the studio has to be incurred between 2021 and 2022, but at least it is the problem of the Ghibli Museum should definitely be solved.
