Several Chinese brands announced the termination of their relationships with the streaming service Bilibili accuses the platform of "tolerance of misogynist content". The case that started the controversy is supposedly the animated adaptation of Mushoku Tensei: reincarnation without work, which Bilibili broadcast in parallel with Japan until his elimination last Sunday.

The portal Global times reported that the series polarized the people of China and was criticized by some for "violate prevailing values ​​and morals and be unsuitable for underage viewers». However, the series reportedly had a 9.2 out of 10 rating on Bilibili, despite heavy criticism on the rating platform. Douban72% of users give it the lowest rating.

According to the portal diversity, a group of female Bilibili users accused the platform of «tolerate misogynistic and sexually suggestive content“And market it to mainstream viewers. Bilibili has reportedly closed the accounts of many of these people while ignoring male users who have also criticized the site's handling Mushoku Tensei: reincarnation without work.

The contact lens company I follow, Cosmetic brands YOU KISS Y. Spenny, the sanitary napkin distributor Sofy and the skin care products company Lin Qingxuan They are among the brands that have cut ties with the platform. Sofy He stated on the Weibo female network that "Strongly rejects and strongly condemns any form of abusive behavior or comments against women. We respect and care for women».

Mushoku Tensei: reincarnation without work

The portal South china morning post reported that Bilibili made the following statement: "Respect is the cornerstone of the community and the rationale for Bilibilis operations. This includes respect for users, content creators, different genres, different interest groups and social circles.». The platform intends to continue to moderate and remove content and "Problem accounts“Anyone who tries to change the order that has already been established.

Mushoku Tensei: reincarnation without work triggered Bilibili when popular Chinese influencer LexBurner made derogatory comments on the series and its followers. In a live broadcast on February 1st LexBurner called fans of the play as "the lowest link in the social hierarchy». Since then, the video has been removed from his channel, although there are recordings of audio recordings. LexBurner apologized for his comments and the platform issued a statement informing them that the streamer wasinappropriate comments». He will also take legal action against him for violating the terms of his contract with Bilibili.

Finally, the platform stated at the time that the episodes of «Technical problems». At the time of this writing, the first four episodes are still being removed from the platform and the fifth has not been released. It's worth noting that China is one of the countries that contributes the most to the anime industry, especially through streaming on Bilibili. The lack of the series in China will certainly mean a heavy blow to production.

Mushoku Tensei: reincarnation without work

The series has aired in Japan since January 10th and has been confirmed with a total of 23 episodes. The broadcast is divided into two parts, which are broadcast separately. Though not officially confirmed, the distribution of its volumes suggests that the first half will have eleven episodes while the second, which is expected to premiere in the summer 2021 season (July-September), will have twelve episodes. Finally, Funimation owns the distribution rights.

Mushoku Tensei: Unemployed Reincarnation Synopsis

A 34-year-old NEET who saved a stranger in a traffic accident is reborn in a new world of magic under the name Rudeus Greyrat, a newborn baby. With knowledge, experience, and regret from a past life, Rudeus vows to live a full life and never repeat his mistakes.

Endowed with tremendous magical power and the mentality of a grown man, Rudeus is now viewed as a potential genius by his new parents. Soon he will be trained by powerful warriors like his father, a swordsman, and a wizard named Roxy Migurdia. Despite his innocent appearance, Rudeus remains a perverted otaku who uses his vast knowledge to make women of his own whom he has never enjoyed in his previous life.

Source: ANN

(c) MF 不尽 な 孫 の 手 / MF ブ ッ ス 「/「 無 職 転 生 」製作 製作

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Sweety Otaku

One of the best parts of watching anime is how many times a show can surprise you. Sometimes for good, sometimes for bad. But if the Otaku know one thing, it's that anything is possible.

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