In recent years, the manga industry has seen tremendous growth for both the print versions of the comics and the digital versions. However, the popularity of Japanese comics is having an inexorable impact on the graphic novel and comics industry, as evidenced by the photos that have gone viral.
User Ursula K. LeChina shared two photos on her Twitter page showing the opening of one of her city's bookstores plenty of space for manga displays and few shelves for graphic novels. The commentary alongside the images is quite direct, expressing regret and concern at a competition that American comics cannot win.
Those two images, that direct comparison between the general public demand for a single library, were enough to make many readers concerned about the future of graphic novels. These doubts also find concreteness in the data shared by NPD BookScan, which takes into account the sales of the various publishing sectors year by year. In 2022, manga accounted for 53% of sales Comic industry totals, including graphic novels.
Figures that summarize with a 4.1 percent growth compared to previous years and a 1.4 percent decline in the publishing category that acts as a direct competitor to comics, ie children's fiction. Adult superhero comics also saw one of the sharpest declines, down 1.7 percentage points. The popularity of manga has seen publishers like Viz Media and Kodansha Comics set new sales records at the same time Growth of manga consumption through official digital platformslike manga plus.
With the abundance of works on the market and all the productions currently underway, it seems difficult to pin down the reasons for the growth of manga and the apparent collapse of comics and graphic novels and many fans with certainty, as you can see in the posts below they tried to motivate this situation. And what do you think? We await your opinion in the comments.
Before we say goodbye, let's remember that Kodansha presented the K Manga digital platform, which will most likely be the one Main competitor of the service offered by Shueisha on MangaPlus.
It's actually so damn over it hasn't even started. pic.twitter.com/nUAngkpk1e— Ursula K. LeChina (@Java_jigga) March 15, 2023
1. Manga has been more popular in the west than Marvel or DC comics for decades— Art Eater ➡️⬇️↘️🐲👊 (@Richmond_Lee) March 16, 2023
2. Marvel & DC =/= All American Comics. Dog Man is one of the best selling books (not just comics) in the US. Americans definitely still enjoy reading American comics! https://t.co/bY20aWneM3 pic.twitter.com/gnRsYw3U5D
The crazy part is that this isn't even a fraction of no. of manga titles out there that don't have localization or even fan translations— Lightning (@Lightning446) March 16, 2023
Not even the 150-200 magazines that publish several series weekly/monthly
Not even the numerous manga series that run exclusively on apps https://t.co/vnvu603AbA
As someone who reads Cape comics: most of them are not accessible to casual readers and that is the biggest problem https://t.co/TrDvQdUhEi— Pause (@MOLENAIDE) March 16, 2023
Like no I'm really stuck because the inaccessibility of comics has led to its own demise like I've NEVER seen an industry with such a ripe ground for growth that refuses to grow or adapt like it's funny https ://t.co/rMJMdf2xVD— 📟 (@urljuicebox) March 16, 2023