On February 22, 2021, the major Japanese company became Nihon Shuppan Hanbai announced the results of a survey conducted at 1,700 bookstores across Japan during the final quarter of 2020. According to the message The branches in question recorded a sales increase of 4.3% compared to 2019despite the outbreak of the pandemic.
The survey asked bookstores to record the number of physical copies sold in 2020 and the results The only month with insufficient sales was April, obviously due to the appearance of Covid and the subsequent blocking. In all cases, an increase of 4.3% is incredible, especially considering that 2020 was the first year to see growth since 1999.
The merit of this surge is mainly due to the demon slayer phenomenon since the manga was from Gotouge the only one to see an increase in sales in the middle of the pandemic. Jujutsu Kaisen has also made a significant contribution in the last two months of 2020, seeing a nearly 235% increase since the MAPPA anime debuted in January 2021.
Unfortunately, not all that glitters is gold as they responded to a 31.5% growth in manga sales two sharp declines in book and magazine salesdecreased by 1% and 8.7% respectively. Novels, textbooks, and manuals have always been the main source of income for bookstores, so a similar contraction can only be cause for concern. Nippan's next poll is expected to be released in the fall.