There is a tendency in Japan to render everything in anime format. After all, the anime and manga market is always paying off, despite the ups and downs of the past few years. Because of this, the Japanese Self-Defense Forces have mascots in anime versions and the same is true of many other important projects.
The project started in the last few years Onsen Museum, with which the company Cool Japan tries to promote tourism in some areas of the Japanese archipelago. The way to do this was to create an anthropomorphic version of some spas. The spas have therefore become anime girls, some of whom are also quite popular, and this has resulted in a thriving merchandising that the most passionate did not miss to buy. Of course, most spas are played by a girl.
For the latter reason, some companies – like Yubara Onsen – have received harassment and threats, insults and discrimination, and fake phone calls, making their jobs difficult. THE more fans of the Onsen Musume project have pointed fingers at feminists, recently the attack by Demon Slayer that resulted in an online war with strikes of flames.
There was a similar story in the past where some Love Live materials were removed and for this very reason some otaku defend the Yubara Onsenin order to avoid the removal of this project, making advertising essential especially for the activities of this mold, which is badly affected by Covid-19.
The Cool Japan project has been in operation for several years, with several outstanding ambassadors such as a voice actress for Fairy Tail.
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