Trying to escape the friend zone is treacherous ground. But deciding to weaponise your best friend’s favourite shōjo manga clichés as a tactical playbook? That’s someone who’s decided humiliation is a reasonable price for romance.
Felix Film has dropped a fresh promotional trailer for I Want to End This Love Game — or Aishiteru Game, or Owarasetai if you prefer. We see our protagonist’s increasingly elaborate seduction attempts, and we get our first proper listen to the opening theme. The romantic skirmish kicks off on on Japanese television.
❀✼┈┈
🌸本PV公開🌸
┈┈✼❀勝って伝えたい。勝って届けたい。
ありったけの『好き』を――TVアニメ「#愛してるゲームを終わらせたい」
2026年4月よりTOKYO MX、MBS、BS朝日にて放送開始！浅葱優希也：#石川界人
桜 みく：#伊藤美来
浅葱若菜：#丸岡和佳奈… pic.twitter.com/3HRMANW73g— TVアニメ『愛してるゲームを終わらせたい』公式 (@aishiterugame) March 31, 2026
Production Team
The production team reads like a conscious effort to avoid the “just another rom-com” generic seasonal trap. Azuma Tani takes the director’s chair, with Keiichiro Ochi on script supervision — a pairing that suggests the comedic timing might actually land. Yuki Fukuchi handles character design, adapting Yuki Domoto’s work for animation.
Musically, CHICO with Honeyworks deliver the opener “Kimi no Sei de Aishiteru”, available digitally from premiere day. PompadollS close things out with “Little World” — a gentler note to end each episode.
Voice Cast
The voice cast reveals the real strategy: a calculated blend of emerging talent alongside industry heavyweights.
- Kaito Ishikawa as Yukiya Asagi — known for Tobio Kageyama in Haikyuu!! and Genos in One Punch Man
- Miku Ito as Miku Sakura — famous for Miku Nakano in The Quintessential Quintuplets
- Takehito Koyasu as Masaru Shinonome — the legendary voice of Dio Brando in JoJo’s Bizarre Adventure and Zeke Yeager in Attack on Titan
- Kaede Hondo as Natsuki Moegi — known for Maple in Bofuri and Elaina in Wandering Witch
- Yui Ogura as Hinako Hanaba — remembered as the Priestess in Goblin Slayer
- Wakana Maruoka as Wakana Asagi — voice of Mano Sakuragi in The Idolmaster Shiny Colors
About the Story
Yukiya, a quiet nerd type, decides his anonymous background isn’t serving him. He orchestrates a comprehensive glow-up with a single objective: capture the heart of his childhood friend, Miku.
His methodology is where things go sideways. He treats her beloved shōjo manga as field manuals. Wall-cornering. Intense eye contact. Devastating one-liners lifted straight from fictional heartthrobs.
The result writes itself. Pride gets involved. A game emerges. First one to blush loses.
The original manga by Yuki Domoto has been running on Sunday Webry since 2021.
Questions Worth Sitting With
- Does attempting romance through borrowed gestures ever actually work, or does the performance always crack under pressure?
- Why do we find fictional characters behaving according to genre tropes charming, but find real people doing the same thing cringeworthy?
- Is Yukiya’s problem that he’s using the wrong manual, or that he thinks a manual exists at all?
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