Although it is rich in symbols and difficult and difficult to understand, thematic features, Neon Genesis Evangelion has been a point of reference for several decades, a franchise company whose popularity is always at the highest level and which is one of the most profitable.
The marketing This revolves around Neon Genesis Evangelion is just immense and includes a variety of toys, collectible statues, video games, clothing, and miscellaneous items. But what is the real reason for this commercial success?
Trivially, one of the main reasons is a mere aesthetic factor. The Unity Eve and the angels They are different from all other robots ever developed, such as: B. the Mobile Suit Gundam or Mazinger. Their hybrid nature has therefore made Evangelion toys some of the most popular and sought-after in Japan.
The Evangelion anime is known to feature its own female protagonists and Asukas and Rei’s cosplays are ubiquitous at every trade fair or event. The two girls are loved by both male and female audiences, much more so than Shinji.
Unlike its rivals who tell the story of giant robots fighting to defend the earth, Evangelion is a dark, depressing and subversive series. The main theme is not the epic battles between the giant Eve units and the angels, but death, destruction and visceral human fear. These themes, which also combine biblical mythology, make Evangelion more of a psychological horror than a mecha show.
The final reason for the incredible success of the Hideaki Anno series is the immense one It has achieved popularity. Even those who do not inadvertently follow the anime suffer from the huge marketing machine behind Evangelion, which produces new games, crossovers in TV shows, plush toys, and even groceries almost every day, as in the case of this advertising campaign that led the Eve units that itself transform into delicious dishes.
Evangelion’s Hideaki Anno will be dealing with a film dedicated to Kamen Rider. Evangelion 3.0 + 1.0 set a new record, the film’s revenues exceed 7.5 billion yen.