The Beyblade X anime’s third closing theme, “Stay Gold,” marks a historic crossover between British producer Jax Jones and Japanese singer Ado, blending global pop culture with anime’s expanding reach. This collaboration, fueled by Jax Jones’ 9 billion streams and Ado’s dominance in Japan, underscores the franchise’s ambition to transcend borders.
As the series progresses under MOTORCYCLE’s direction and Katsuhito Akiyama’s oversight, its visual and narrative depth—shaped by Kazuho Hyodo’s writing and Yoshihito Nagamori’s character designs—elevates it beyond a mere anime. Available on Disney XD, Hulu, Netflix, and soon Disney+, Beyblade X weaves a tale of resilience through Robin Kazami, a blader reborn under the alias “BLADER X,” alongside Jaxon Cross, a former champion seeking redemption.
This fusion of high-stakes competition and cultural fusion isn’t just entertainment—it’s a testament to how global collaboration can redefine anime’s role in modern media, echoing the theme’s plea to “stay gold” in a world where boundaries are increasingly blurred.
“Stay Gold” – A Gilded Cage of Nostalgia, or Just Another Glittering Mirage?
You know what they say about Beyblade X? That it’s not just a show—it’s a feast for the eyes, a sugar-coated punch to the gut, and a tangled mess of nostalgia and corporate cash. But here’s the kicker: Stay Gold, the third closing theme, isn’t just a song. It’s a masterclass in performative authenticity, served with a side of corporate synergy and a dash of shiny, empty promises.
Let’s unpack this. Jax Jones, the London-based producer with a résumé that reads like a Bollywood blockbuster (9,000 million views, 65 platinum records, 60 million albums sold), teams up with Ado, the Japanese singer who’s literally the voice of a generation (22 years old, yet already a national treasure). Together, they’ve crafted a track that’s supposed to be a bridge between cultures. But let’s not kid ourselves—this isn’t a collaboration. It’s a corporate power play, a sugar-coated handshake between two empires of pop.
- Jax Jones: A Brit with a craze for chaos, who’s sold his soul to the algorithm.
- Ado: A J-pop phenom who’s crawling out of the underground and into the mainstream spotlight.
- Beyblade X: A show that’s supposed to be about humble beginnings and gritty battles, but is actually a glitzy, CGI-laden money-spinner.
Let’s unpack this. Solving the “Stay Gold” conundrum requires…
- Understanding the myth: Beyblade X is supposed to be a groundbreaking anime, a revolution in storytelling.
- The reality: It’s a watered-down version of Beyblade Burst, with more flash than substance.
- The collaboration: Jax Jones and Ado aren’t really collaborating—they’re performing for a global audience, serving the same old tropes of success, struggle, and redemption.
Here’s the thing: Stay Gold isn’t a song. It’s a metaphor for the show itself—a gilded cage that promises freedom but delivers corporate branding. The lyrics? A soulless anthem that’s designed to be catchy, not meaningful. The video? A futuristic fairytale where Robin Kazami (the rookie blader) is supposed to be the underdog, but the camera lingers on the luxurious sets and over-the-top CGI.
You know… This isn’t just about anime. It’s about how we consume culture—how corporate giants package nostalgia and sell it back to us as authenticity. Beyblade X is not a revolution. It’s a repackage of the same old tropes, sprinkled with glitter and a few more emojis.
So, what’s the punchline?
Stay Gold is a masterclass in performative authenticity—a song that’s all style and no substance, a collaboration that’s all marketing and no meaning. And yet, it’s selling like hotcakes, because that’s what we want: a shiny, empty promise wrapped in a glittering, corporate package.
Final thought:
The next time you think you’re watching a revolution, remember—it’s just a Beyblade spinning in the dark, glittering with lies. Stay gold, indeed.
