For the past two years, manga sales in Japan have been off despite a pandemic that has set all entertainment sectors on fire, thanks to the success of titles like. continued to rise Demon Slayer and Jujutsu Kaisen. However, the results in this first half of 2021 are extremely positive.

But the data were not only so positive in Japan, demand in the USA has also increased so strongly that some publishers are having trouble reacting to them. In any case, the impressive growth in sales at Rising Sun is primarily driven by Jujutsu Kaisen and Demon Slayer, who together have purchased over 50 million copies in all formats.

Official data speak of one Year-on-year growth of 8.6% with a physical and digital market of 863.2 billion yen (over 6.5 billion euros). While growth in the print sector was lower at around 5.2% in both book and magazine sales, there was an increase of 24.1% in the digital sector thanks to manga and e-books. On this second front, however, there is a minus sign for the magazines, which are increasingly giving way to official portals such as Manga Plus.

As for you, what do you think of these extraordinary dates instead? Let us know yours, as usual, with a comment below.

About the Author

Sweety Otaku

One of the best parts of watching anime is how many times a show can surprise you. Sometimes for good, sometimes for bad. But if the Otaku know one thing, it's that anything is possible.

View All Articles