The Company Sony has entered final negotiations to acquire the American anime streaming service, Crunchyrollas reported by the portal Nikkei, a deal that could catapult the Japanese icon Sony into direct competition with companies like Sony Netflix.
Sony could end up spending more than 100 billion yen (about $ 957 million) on the US streaming service, and also attracting its 70-plus million subscribers from around the world. It's worth noting that Sony likes its own popular anime Kimetsu no yaiba, but has granted it in licenses for streaming services. The corporate division Aniplex Sony, which was behind the production of Kimetsu no Yaiba, has a wide variety of content, including movies and music, which is mainly distributed through overseas companies.
If the acquisition happens, global content competition will intensify between companies like Netflix and Hulu. It is worth remembering that Crunchyroll was founded in 2006 and is based in San Fracisco. In 2018 AT & T., the United States' telecommunications giant, became its parent company.
However, Sony recently received exclusive rights to negotiate the purchase of Crunchyroll. After the acquisition FunimationAs an anime distributor, Sony gained 1 million paying subscribers in 2017, mostly in the US. However, there were difficulties in expanding this customer base.
The Crunchyroll platform has more than 70 million free members and more than 3 million paid subscribers distributed in more than 200 countries and regions, including the US and Europe. In addition, Crunchyroll would give Sony over 1,000 titles with which it could vary its offering.
Sony's total operating income from games, music and films is projected to reach $ 4.79 billion for the fiscal year ending March, representing 60% of the Group's total revenue. The company was once known for televisions Trinitron and personal sound equipment Walkman has grown into an entertainment giant looking to bolster that side of its business through Crunchyroll's membership base.
With the COVID-19 pandemic convincing people around the world to chat at home, the demand for video distribution services is increasing and the competition for popular content is increasing. Netflix, the platform that dominates this market, is already forming alliances with animation studios Disney It took its popular library and started its own streaming platform last year.
According to the Japan Animation Association, the global anime market was $ 21 billion in 2018, 1.5 times more than five years ago. In addition, the international market accounted for almost half of total demand.
Source: Nikkei Asia