Given the release of Volume 28 of My Hero Academia, which is slated for September 4th in Japanese territory, Shueisha has decided to start renting one gigantic advertising space next to the A8 exit of the famous Shibuya station.

Below you can take a look at the wonderful animated billboard that appeared on the night of August 30th to August 31st and which alternates three different scenarios. The first shows the appearance of the fearsome antagonist Shigaraki Tomurawho deletes the heroes' quotes with his entry. In the second, the villain modifies the Pro Heroes quotes and turns them into those recited by the members of the Union of Villains, while in the third, Shigaraki uses his quirk "degeneration" to erase the protagonists' faces.

This is a not indifferent economic expense from Shueisha, who had already decided in October 2019 to rent advertising space to celebrate the debut of the fourth season of My Hero Academia. The A8 exit from Shibuya Station is the second largest in Japan and leads to the famous Hachiko statue in a An area that around 1.5 million people pass by every day.

Volume 28 of My Hero Academia will contain chapters 268-276 and will arrive in Italy in 2021. The manga has currently published 282 chapters, with the next scheduled for September 6th at 6:00 p.m.

What do you think about it? Do you like the publicity stunt? Please let us know by leaving a comment in the box below!

About the Author

Sweety Otaku

One of the best parts of watching anime is how many times a show can surprise you. Sometimes for good, sometimes for bad. But if the Otaku know one thing, it's that anything is possible.

View All Articles