Hello Kitty It is one of the most popular brands in the world, with strong merchandising and success that has even violently touched the West. Which mascot is better suited than the famous character to take on the role of the copyright ambassador against piracy?

Piracy has long been a challenge for the Japanese government, exhausted from the illegal distribution of copyrighted material. In recent years, especially since 2019, the Rising Sun showed the hard blow against those portals that distribute protected material and lead to the closure of two of the most famous scanning locations in the world. In this context, we recommend that you access our detailed special about piracy and the anime and manga world.

The latest initiative of theJapanese Agency for Cultural Affairs who will go Take advantage of the popularity of Hello Kitty Raising awareness of copyright infringement among students. Even the famous Dr. Martens has started working with the franchise with the ultimate goal of offering a limited edition pair of shoes.

Finally, we would like to remind you that the new copyright laws will come into force on January 1, 2021, which is why we can expect new and important developments in the coming months. And what do you think of this special collaboration instead? Let us know with a comment below.

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Sweety Otaku

One of the best parts of watching anime is how many times a show can surprise you. Sometimes for good, sometimes for bad. But if the Otaku know one thing, it's that anything is possible.

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